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In one of the most talked-about takeovers of the season, Jacquemus arrives in Monaco to celebrate the spirit of the Riviera. Since the 1930s, the Monte-Carlo Beach – which comprises 40 rooms and suites exquisitely designed by renowned architect India Mahdavi – has been a reference for ultra-exclusive clientele. This summer, Jacquemus is making its mark on the hotel in several unique ways, starting with the property’s picturesque Beach Club. The sunbeds, parasols and beach towels on the pier now feature Jacquemus’s signature banana yellow as a nod to the brand’s summer theme. Coconut-milk-white and black stripes meanwhile, reference the “La Croisière” Jacquemus collection that launched last January in Paris.
Umbrellas and seats at The Pool Café feature these monochrome stripes too, elevating the quaint eatery with a high-fashion charm. “The project captures the light-hearted glamour of summer in Côte d’Azur,” says René Blino, general manager of Monte-Carlo Beach. “It’s about creating a lifestyle universe where fashion, leisure and design meet. Every element, from the colour palette to the textures, was curated to evoke a summer that feels endless. It’s a space where guests can slow down, savour the moment, and immerse themselves in an aesthetic that is unmistakably Jacquemus but also quintessentially Monte-Carlo Beach.”
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The collaboration also marks the opening of two Jacquemus boutiques. After taking on fascinating locations – including the canal at the Château de Versailles, the Fondation Maeght and Auguste Perret’s Parisian flat – Jacquemus lands in Roquebrune-Cap-Martin at Monte-Carlo Beach, another dream spot that honours his love for the south of France. Crafted to reflect Simon Porte Jacquemus’s own home, walls are decorated with drawings by Renoir and Matisse
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Sustainability is at the core of the hotel’s vision, which was certified Green Globe in 2014, and has prioritised energy efficiency, sustainable materials and water conservation in its renovation plans. In addition to tapping into the eco-conscious sensibilities of guests, numerous other exciting developments beckon visitors to the seaside hotspot. Its Elsa restaurant recently earned a Michelin star under executive chef Marcel Ravin, who offers a “marine garden” journey with locally sourced and organic products. New for those who want to fit exercise into their holiday itineraries, padel courts are now available to guests, and the Olympic swimming pool has been completely redesigned. The iconic Beach Club, currently upgraded with the Jacquemus treatment, reopened with a fresh, elegant look, as well as a renewed focus on community and connection.
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“Particular attention was paid to the harmonious integration of the club into its exceptional natural surroundings, offering breathtaking views of the Mediterranean,” says Dorothée Delaye, the interior architect who took care of the redesign. She drew inspiration from artists such as Picasso, Raoul Dufy, Fernand Léger and Jean Cocteau, who were all influenced by the region. “The Mediterranean maximalism of the Roaring Twenties is an invitation to celebrate beauty, joie de vivre and the art of entertaining in a luxurious, refined setting where everything is designed to defy simplicity. This period, synonymous with exuberant decoration, is the perfect cocktail to give a new soul to this mythical place,” she shares. A new look meets timeless elegance through the exquisite blend of Riviera glamour with a contemporary edge. Delaye designed all the furniture for the restaurant, as well as the deck chairs and cabanas for the pool house with vivid colours and eye-catching motifs. The result, she says, is “a veritable plunge into Monegasque hedonism.”
The Jacquemus installation at Monte-Carlo Beach will run through October 7, 2025
