Emirati Fashion Brands to Support Now

In a moment when supporting homegrown creativity matters more than ever, the United Arab Emirates continues to shine as a hub for fashion innovation and design excellence. From contemporary modest wear to globally recognised labels, these UAE brands are defining what it means to create local fashion that resonates with both regional audiences and the wider world.

Noora Shawqi’s path into fine jewellery began with a genuine passion for the craft, first expressed in 2017 through social media, where she curated and shared standout pieces from regional and international designers. Determined to deepen her expertise, she became a certified Diamond Graduate from the Gemological Institute of America and earned additional qualifications in Diamond Grading and Digital Jewellery Design from the International Gemological Institute. Armed with technical knowledge and a trained eye, the Emirati designer launched her eponymous brand in Dubai in 2018. Inspired by her travels, Shawqi translates the landscapes, architecture, and moods of the places she visits into timeless creations that balance precision, elegance, and modern refinement.

Reimagining traditional modest wear through a contemporary lens, The Kape brings understated elegance and modern simplicity to everyday pieces. Its refined take on the classic abaya blends versatility with aspirational design, creating garments that feel effortless yet sophisticated for the fashion-forward woman.

Celebrating women through luxury abayas, kaftans, sheilas, and ready-to-wear, this longstanding fashion house fuses heritage influences with modern sophistication. Its meticulous craftsmanship transforms traditional garments into statements of individuality and timeless elegance, resonating across bespoke, haute couture, and youthful collections.

Founded in 2012, this namesake label focuses on everyday luxury with modern silhouettes, delicate fabrics, and subtle opulent details. Each piece balances wearability with refinement, appealing to women who appreciate fashion that is simultaneously sophisticated, comfortable, and contemporary.

Founded by sisters Hind and Fatma Ismail Janahi, Ailes Jewellery transforms movement, art, and daily rituals into sculptural fine jewellery. Since its launch in 2021, the Emirati house has gained international attention — worn by HRH Princess Rajwa Al Hussein and global names including Rihanna and Kylie Jenner. Crafted in 18-karat gold with ethically sourced gemstones, Ailes pieces balance Parisian influence with Dubai’s dynamic creative energy. The result is jewellery that feels refined yet playful, designed for women who value timelessness with a touch of the unexpected.

Minimalist elegance defines the creations of this sister-led label, which approaches modest fashion with clean lines, exceptional fabrics, and understated sophistication. Its abayas, kaftans, and capes celebrate the strength and beauty of the wearer while transcending fleeting trends.

Since 2006, this designer has challenged traditional molds with chic, modern modest silhouettes that prioritise both comfort and movement. Her designs empower women to express confidence and creativity, reflecting a progressive approach to modest fashion in the UAE.

Now led by second-generation brothers Mohamed and Mansoor Al Zarouni, Lé Paris Diamonds continues a legacy built on rare natural gemstones and refined craftsmanship. Founded in 1998, the maison merges Parisian elegance with Emirati heritage, creating timeless pieces guided by the character of each stone. Committed to working exclusively with natural, untreated diamonds, the brand emphasises integrity and longevity over trends. A hidden ruby discreetly embedded in every creation symbolises the emotional depth and continuity that define the house.

Blending Emirati heritage with global design discourse, this label merges cultural dialogue, contemporary streetwear, and refined ready-to-wear. Its collections showcase how regional roots can inspire fashion that resonates universally, offering pieces that are as conceptually compelling as they are wearable.

Founded by Emirati designer Sharifa Al Sharif Al Hashemi, Onori embodies refined luxury with a contemporary Emirati sensibility. The label is known for clean lines, modern silhouettes, and a focus on craftsmanship that transforms everyday wear into pieces of understated elegance.